The key to winning is to always have the best team behind you. Our goal is to help to craft, develop and strengthen a driver, aiding their talent and building their ability, to create a winning career.

From the day-to-day physical coaching, to the fine-tuned mental preparation, focussing on the finer details ADD Management work seamlessly with the driver to maximise their true potential. Working in tune with individual requirements, goals and budget, we implement a bespoke development programme for all of our clients.

With proven results, ADD are committed to helping a driver stand out from the crowd, working as a mentor, trainer, adviser, therapist and confidante, we integrate ourselves into every aspect of a driver’s development. Guiding their career through their formative steps - to achieve their ultimate goal. 

With a rich background in driver development, our knowledge and experience allow us to provide packages to suit any requirement. Trust in us, to put all the fundamental steps in place, to ensure a driver reaches their true potential.


Utilising our knowledge and expertise, to make informed decisions on the best choice of team and equipment. Coordinating a driver’s career to make the best use of their available budget.


We focus on educating and developing a driver, by analysing the smaller details to make marginal gains, highlighting any slight weakness to become their biggest strength.


Mental preparation is essential to success, which is why we ensure we are on hand before and during race weekends, to prepare, strengthen and encourage a driver through their career.


Ensuring a driver has active contact, we are always present at every race meeting or test day, to guarantee the driver receives the best support.


We build a driver to an appropriate understanding of data analysis, ultimately helping to pull a competitive edge on track.


We provide physical and nutritional training throughout the year, making sure that the driver is always prepared for the next steps in their career.

Fraser Sheader


Since receiving his first go-kart at 6 years old, Fraser’s life and passion has been fully ingrained in motorsport. Rising through the junior ranks, earning both national and international karting titles, whilst successfully competing against drivers on the current Formula 1 grid

His attention turned to utilising his background, both on and off track, to guide young talented drivers through their careers. Helping to seamlessly drive success across from karting to cars. 

Together with Mark, their wealth of experience provides an excellent insight into what it takes to become a successful driver. Understanding from a driver’s perspective, through to micro-analysing areas where a driver can improve, to fine-tune their race craft to the best it can possibly be. 

Mark Berryman


With a strong background in motorsport, Mark’s journey began at the grass roots, his knowledge and talents moved to power a karting team within the UK with great success. His enhanced understanding of race craft grew further, based in Italy, his work was focussed in the distribution of karts around the world.

Recognising the unification between driver and machine, both Fraser and Mark work tirelessly to develop a driver through nutrition, body conditioning and technical understanding to maximise their potential, with outstanding results. 

Guiding and building young talent from Karting through the primal stepping stones to reach Formula 1.